7 Tips for Designing a Top Selling Greeting Card

1. Create greeting cards that evoke emotional impact. 

Cards that evoke an emotional response when opened, be that a smile, a chuckle or full chested laugh! Even if you are expecting cards on a birthday, you never know until you tear open the envelope what the card will look like or what is written inside. Ensuring that the cards you design are so beautiful or significant that they can feel like receiving a gift is a surefire way to make it a bestseller.

2. Make your design specific to a recipient.

This may seem counterintuitive since the more people a design appeals to, the more potential clients there are, but what really cinches a buy with greeting cards is when they say the perfect thing.

3. Establish a strong theme for your card. 

Anytime cards are great, but most customers have a specific occasion in mind when they are shopping for a greeting card. Meet them where they are at with cards that have an identifiable theme or message. Text is a powerful tool for accomplishing this!

 4.Remember your product type. 

There are many wonderful artists out there who struggle to break into the greeting card market because a greeting card is more than a pretty picture. Think about the greeting card as a medium and consider what images and messages it will most effectively showcase. Here are a few pointers:

• You can use the whole card. If you tend to error on the less is more side of things try adding a few more details. 

• Play with text. Think of text like an image: manipulate it, style it, fill the page or use it sparingly. Whatever you do make sure your text is not an afterthought. 

5.Do be funny.

Humor is a huge draw to customers. Funny cards beat all other sentiments in sales and, research shows, they make the world a happier place.

6.Think local. 

Cards that feature images of local food, local sayings, local artists are a huge hit. They are relatable and recognizable. Take advantage of your local knowledge and create a few designs your community would appreciate.

7.Be yourself. 

You’ll probably make your strongest work when you’re authentic to the style and sentiment that come naturally to you. Customers are attracted to genuine emotion and humor. It is a good thing to know yourself, know your strengths, and work that knowledge to the best of your creative ability!

If you are just getting started with designing greeting cards, we’ve included a tutorial for you;

Watch it here: